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CityLand

Project type

Prescriptive Analysis

Date

May 2024

Link

Here is a demonstration of the project.

In the Cityland project, we identified that the highest sales occur between 4-6 PM, mainly in the two least profitable categories. Males were the dominant buyers during these hours, and most transactions were made using EWallets, reflecting a strong shift towards digital payments. These insights highlight opportunities to increase profitability by targeting marketing efforts towards male customers and optimizing sales strategies in underperforming categories during peak hours.

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